A week after PepsiCo.
was revealed as the winner of the “NFL Champions” sweepstakes, the NFL’s “Chiefs” team will receive the PepsiCo logo as the official brand of the league, according to an email obtained by NFL.com.
The email, dated Aug. 21, says that the “Chiefes” team, which is comprised of former NFL players including DeMarcus Ware and Derrick Mason, will receive PepsiCo logos on all uniforms, “all pads, all helmets, all socks, and the majority of other uniforms as well as the pads and socks of the Chiefs as well.”
PepsiCo did not immediately respond to requests for comment.
Pepesco was a long-time partner of the NFL, but its “Chief” sponsorship of the game this year is unusual.
The team’s owner, John Dorsey, is also a PepsiCo executive.
The company’s “Bowl Champions” logo, which the team wore at the end of last season, is a tribute to the bowl game.
But Dorsey’s team is also getting the Pepsi logo, along with the league’s “League Champions” team that includes former players including Ware, Mason and cornerback Patrick Peterson.
“I have been told that they will be wearing the logo on the team uniform and pads,” the email reads.
“PepenCo has been a very good partner for us, and I look forward to their continued success.”PEPESCO FOODS, INC.
FOOD PRODUCTS Pty.
(PEP) has been involved in a number of partnerships with the NFL since the league became a “member” of the National Football League (NFL).
The NFL is the only non-sports league to have a joint venture with PepsiCo, and PEP has also worked with the Los Angeles Chargers, New Orleans Saints and Tennessee Titans.PEPS INC.
PEP, +0.40% is a division of PepsiCo Holdings Inc. PepsiCo has worked with NFL teams such as the Atlanta Falcons and San Diego Chargers in the past.PESTA COSTELLO FOOD, INC., CO., -0.08% has been one of the owners of the Oakland Raiders since 1999, but it was not until 2006 that PepsiCo partnered with the team.
Since then, the Raiders have won five Super Bowls, the most by an NFL team.
Pepsico has also been a major partner with the Dallas Cowboys and has been on the sidelines for their games.
In 2006, the company worked on a Pepsi-branded “Lights Out” campaign that depicted a “Light Up the Night” billboard in the Dallas skyline.
The billboard, which was meant to promote the company’s new “Lighting Up the World” campaign, was quickly removed.
In 2009, PepsiCo and the NFL teamed up to create a $2.6 billion sports stadium in Inglewood, Calif., for the NFL.